The Rake Tailored Beverages Negroni No. 1 and the Ralph Lauren for The Rake ‘Bearfoot Negroni Bear’ watch

Whilst the ‘Bearfoot Negroni Bear’ continues his adventure in the Maldives (not for long), there remains a few Ralph Lauren for the Rake ‘Bearfoot Negroni Bear’ watches available. Not his first foray into far-flung territories with Negroni in hand and certainly not his last, we delve into our little ursine hero’s inspirational contribution to The Rake Tailored Beverages.
(Photo by Kim Lang)

As soon as the Ralph Lauren Polo Bear came into the world in 1991, his innate passion to inspire, encourage and bring comfort, stretched and reached people in unimaginable places. He’d only been dressed in his first outfit, before he was sold out in a single weekend at the Madison Avenue flagship store. If people in 1991 thought it was the end of our little ursine friend, they were duly mistaken. No ordinary character – he doesn’t like to appear in a single guise and be gone, he senses before anyone else what the people in this world are yearning for – and because he was brought onto this earth as a source and symbol of optimism – he likes to reappear in a new mask that alleviates worry for individuals, whilst representing a positive outlook on the cerebration processes – some of which we all share during a global phenomenon. It is precisely why in 2019, in anticipation of these collective aspirations the inimitable Polo Bear made his first appearance on the dials of three timepieces in the Ralph Lauren Polo watch collection.

Post launch, The Rake’s Founder Wei Koh secretly harboured a dream of a Rake Bear timepiece. After finally summoning the courage to request it, Wei was overjoyed to learn that Mr. Lauren had given his personal assent in recognition of the launch of the Ralph Lauren Polo watch collection. Cultural events had already dictated the rapid rise of the Negroni, but what it didn’t foresee is its spiritual role in lifting us out of the dark times that we found ourselves in. Perceptive to its abating capabilities, the idea of creating The Rake x Ralph Lauren ‘Negroni Bear’ Polo Bear watch was put into action. It reinterpreted the iconic Polo Bear motif on the watch with a Tuxedo Bear holding a Negroni. And to incorporate some mild old humour the dial of the watch featured hands as well as the 5 o’clock index in distinct Negroni orange. Why the number five? Well, because it is always 5 o’clock somewhere…

Videos by Marcus Ebanks

Part 1

Part 2


Freddie Anderson


December 2021


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