The Rake’s Editor-in-Chief, Tom Chamberlin, joined forces with Vitale Barberis Canonico and Lorenzo Cifonelli to conjure an adventurous jacket that symbolises bespoke menswear in 2022.

Bespoke should be fun. If it’s not an enjoyable experience, you should ask for your money back. The tailor’s role here is vital — he or she should make you feel comfortable and engage with you as a partner in a project rather than a customer. Instilling trust and bringing a degree of showmanship to the process goes a long way.


    May 2022


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