Stenströms: Swedish Shirting Mastery

Being one of the oldest companies in Scandinavia is not the only reason you should think about buying into Stenströms. They happen to produce high-quality shirts that strike the ultimate balance between elegance and understatement, the perfect formula for the summer ahead.

Established before the 20th century, Stenströms are in an exclusive club of brands. Still family run to this day and operating out of the same factory, they have chalked up a history that most brands can only dream of. It is thought Swedish tailor August Stenström opened up a shop in Helsingborg in the 1880s in the south of Sweden. He quickly built up a reputation for producing the highest quality shirts in the land, officially founding Stenströms as a professional shirtmaker in 1899.

With time, his business flourished and word spread far and wide. Well-travelled and demanding sea captains that sailed through the harbour of Helsingborg became valuable clientele. They would return to their home countries dressed in Stenströms’ elegant outfits, catching the attention of stylish folk seeking beautifully crafted shirts, made from the finest fabrics. These sea captains at the time, unknowingly bolstered Stenströms’ reach from being a small local vendor to a global exporter of premium shirts.

Contributor

Freddie Anderson

Published

May 2021

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