Did you know that the male grooming industry is thought to be worth over a staggering $20
billion, not including fragrances? Furthermore, it’s not showing any signs of slowing down. Pretty impressive, don’t
you think? Grooming has, though, long been a woman’s domain, but the stigmas that were attached to it have since
been washed away, along with a cocktail of moisturisers and skin toners, remedy eye serums and beard oil. As such,
we thought it would be fitting to open our digital bathroom cupboard door and reveal to you five of our favourite
grooming brands to make you feel and look that little bit more on top of your game. We’ve got household names from
the old-school, like Floris, D.R. Harris and Antica
Barbieria Colla, and alumni from the new-school, such as Vitruvian Manand
If you’re still of this mantra that you’re a man and real men don’t care for grooming,
well, I’m afraid you’re a little bit stuck in the past. Time to get with the grooming programme, Rake
The Grey Men’s
Founded by a menswear and lifestyle buyer, The Grey Men’s Skincare range has been created
with the modern man at the forefront of mind: that peripatetic, jet-setting professional whose time is of the most
valued currency. What makes this brand special? Well, within a complex but fine-balanced recipe are vitamins, 30 of
them to be precise, which when applied are released into your system. Topping up your levels and giving you the
treatment that you deserve, The Grey Men’s Skincare is a future star of the men’s grooming world.
Another stalwart of grooming and healthcare is D.R. Harris, founded in 1790. Once upon a
time it was a favourite of Oscar Wilde and many frequenters of gentlemen’s clubs in the St. James's area. It's
no-fuss packaging is distinctly classical, while its range of products are made from naturally-sourced materials in
an eco-friendly environment. There’s no technical, scientifically profound creations, rather items that have over
the course of centuries been tried and tested repeatedly. So, if you’re looking for a classic, look no
Small and travel-friendly but packing a punch, 47 Skincare is the Tesla of the grooming
world. Purely by accident, the scientists at 47 Skin mixed a single atom of silver with a natural substance called
chitosan. Not to get too carried away with the finite details of what’s in these unassuming mini-bottles of
goodness, but essentially what 47 Skin has stumbled upon is a formula that regenerates the skin cells from natural
pollutants, ageing, acne, inflammation and general obstacles that one comes across in a busy lifestyle. If you
happen to be accustomed to the aforementioned obstacles, give it a go. It also smells of fresh, Sicilian lemons
which is more than an added bonus.
“Well I like to do some things the old fashioned way,” Daniel Craig said looking into the
mirror pre-shave as 007 in Skyfall. Is Bond ever wrong? The answer is no. The traditional wet shave is now
becoming the fashionable method to rid one’s face of unwanted stubble, mainly because there’s an element of ritual
to it. Muhle is one such brand that can make your routine that little bit more pleasurable. The products are
decidedly contemporary with their chrome finishes and bold colourways, while the badger brush is undeniably
old-school. The thing about a traditional wet shave is that you need to do it properly and prepare the skin for
shaving with cleansing and exfoliating before opening the pores and applying shaving oil then cream.
Founded in 1730 and bestowed a Royal Warrant in 1830, it’s safe to assume that Floris
knows one or two things about grooming. So, with such an impressive history naturally comes a solid range of goods,
all stored in classical packaging in two shades of gentlemanly-blue. Due to its history, Floris has been a champion
of natural ingredients, for example, blending orange and bergamot with lavender and neroli, which, in addition to
sandalwood, cedarwood and vetiver, makes up the NO. 89 Aftershave Balm.
Explore the rest of our grooming offering, here.