Style / June 2017

7 Rakish Style Tips from Pitti Uomo 92

The infamous trade show is finally sobering up, with brands and street style regulars alike adopting more subtle, discreet takes on menswear. Here’s what The Rake found out at Pitti Uomo 92…

Jason Yeats, Jesse Yeats and Derek Bleazard of Beckett & Robb.

The Rake has returned from another season’s Pitti Uomo, finding a little less colour but a lot else to be thankful for. We noticed a number of shifts taking place, not just with the increasingly vast number of brands present within the fair, but also with the street style occurring around it. We break down seven key style lessons we learnt from the 92nd edition of Pitti Uomo.

 

1) Shifting Codes of Dress

Two major trends prevailed at Pitti 92 - both intertwined and both showing signs of sticking around for some time. The first was the continuing prevalence of 20th century military clothing and the second was the further relaxation of shapes and silhouettes. Taken as a whole, this speaks to a broader shift in menswear away from the formal and referential and towards the practical, easy-wearing and travel-oriented. Traditional codes are simply being rendered irrelevant, and guys are much more interested in simply getting on with the task at hand, and both looking and feeling good whilst doing it.

 

2) The Pitti Peacock is No More

I spotted it on day one, but by day two it was clear that something was definitely going on: the Pitti wall was almost empty. Where was the under-sized, garishly coloured tailoring? Where were the bracelets? Where were the feathers? The Pitti peacock, it seems - and one hopes - is an endangered species.

This is partly to do with trends. Where Pitti was once purely a temple for tailoring traditionalists, it now plays host to a far broader church of menswear, including sportswear, converting some of the moderately Insta-famous crowd along with it. But it also signals something that we saw echoed time and again by designers as well. Enough embellishment, enough accessorising - menswear is both relaxing and sobering up. And not a moment too soon.

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Ben St George

Ben St George is The Rake's Head of Buying