With an increasing collective consciousnessaroundthe all-too-real horrors of climate change and the dangers of our impact on the environment, sustainability has become a major selling point in the fashion industry.It’s a positive developmentin theory, but at times can feel as though every brand is shouting about their ethics, throwing around a barrage of buzz words to seduce confused consumers. There’s solace, then, in the knowledge that a small spattering of brands are honouring their word andstepping up to the sustainability game, whilst still producing stylish clothes that people actually want to wear.
One such example is Aeance, a German-based label that’s leading the chargefor sustainably-craftedand utterly wearable sportswear. Nadine-Isabelle Baier and Arendt van Deyk established the label in 2015 out of their personal quest for stylish yet functional pieces with minimal environmental impact.“We were looking for style-conscious, sustainable garments that are versatile for every life situation, that truly merge ready-to-wear with technical apparel, and that could keep up with our busy and active lifestyles,” says van Deyk. The pair built Aeance around a core philosophy of sustainability and ethical responsibility, feeling a strong pull to bring positive change to the fashion industry. “We simply believe that in the current age a credible company must be part of a solution to save our planet for future generations, and encourage others to do so accordingly,” says Baier. She adds: “The need for change has never been more dramatic and more urgent: we are the first generation to feel the effect of climate change, and the last generation who can do something about it… the manufacturing of products plays a huge part in the big burden for our planet. This is why we strongly push for the most eco-sustainable and ethical responsible solution in every possible aspect.”
