Club Rules: Joe Ottaway

Luxury menswear stylist Joe Ottoway talks to The Rake’s Online Editor about keeping it personal through styling, touches and taste, as well as his love of British brands.

The first thing that strikes you about Joe Ottaway, is just what a decent and down to earth chap he is. Sartorial consultant, stylist and authority on luxury menswear, when he's not being papped by street style photographers or making the front row of every catwalk his bitch during fashion week, he’s dressing a wealth of discerning private clients, who come to him to gain his own personal insight into just what makes the modern British man stylish. Nevertheless, he’s as straight forward and honest as the day is long - just what one looks for in a personal stylist. Always well tailored and well versed, Joe is a natural subject for The Rake’s Pocket Guide.

Quite apart from the range of personal shopping experiences and consultancy services Joe offers, his latest venture the Joe Ottaway Style Club, takes his much sought-after services as a personal stylist to another level. Offering different degrees of membership with his ‘Herringbone’ and ‘Houndstooth’ packages, Joe will spend time visiting his members at home to critique their wardrobe, analyzing areas where additions and improvements can be made, before organizing for a personally curated style edit of to be delivered to the member’s chosen address once a month. It’s a bold new move, and takes the concept of personal styling to a fundamentally more modern, dynamic place – with an exclusively curated wardrobe arriving directly to your door. What’s more Joe’s focus is very much on investment dressing and the creation of a cohesive, versatile long-term wardrobe for his clients. We at The Rake thoroughly approve.

Any readers interested in Joe’s style consultancy services can visit to get in touch.


June 2016


Also read