Cote d’Allure: A Guide to Men's Riviera Style

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Graham Greene, W. Somerset Maugham, F. Scott Fitzgerald, Ian Fleming, Ernest Hemingway, Rudyard Kipling and P.G. Wodehouse are just a handful of writers who sought creative nourishment around the coves and cliffs of la Cote d'Azur – an epithet which itself has a literary source, being the title of French poet Stephen Liégeard’s 1887 treatise on his country’s south-eastern coastline. The world’s greatest chefs as well as artists (Picasso, Matisse, Cézanne, Renoir) have shown the region to be suited to both palate andpalette respectively, the former enticed by the intermingled cuisines of two European culinary heavyweights, the latter by theregion’s vibrant colours and playfulchiaroscuro.

So it’s no surprise that the French Riviera, along with the Italian stretch of shoreline across the border, has been a bountiful source of inspiration on the style front too: notably from the 1920s onwards, when Europe’s most affluent began to flock to places such as Nice, Marseilles, Cannes, Portofino and Monte Carlo. Such a deft job of shedding the cumbersome rigidity of their regular attire without sartorial compromise did these new visitors make, they ended up inventing a whole new genre of solar-powered uber-elegance - one that would later be hiked up to an even higher strata by the arrival of the jet set era, and with it the likes of Aly Khan, Porfirio Rubirosa and Gianni Agnelli.

Staple Riviera garments include polo and long-sleeved Oxford shirts, lightweight blazers,tailored chinos (or shorts) and straw fedoras/Panamas. The must-own Riviera style menswear staple, though, is a casual, unstructured jacket. Cifonelli’sPorto Sole – whose material is a mix of cotton and polyamide by Vitale Barberis Canonico – is a great option, as are its double-breasted Spy andSinclair options.

Cary Grant’s famous look in To Catch a Thief, 1955. His voluminous, high-waisted trousers are a particular highlight.

Porfirio Rubirosa With His Fifth Wife Actress Odile Rodin At Edeu Roc Hotel, 1957. Photo by Daily Mail/REX/Shutterstock.

Alain Delon with Marie Laforet and Maurice Ronet on the set of Plein Soleil, 1960.

Sean Connery pictured and Claudine Auger on the set of 'Thunderball' at a beach resort in the Bahamas, 1965. Photo by Rolls Press/Popperfoto/Getty Images.

For Lorenzo Cifonelli, who helms the eponymous Paris-based bespoke house with his cousin Massimo, one of the core facets of menswear of this ilk is that many of its basic creeds emanate from classic tailoring: hence, the pair have witnessed classic suiting not moving, but rather stretching further and further into informal territory. “We can definitely see that the way people are wearing suits is changing,” he says. “It’s really easy, now, to wear a sports jacket or blazer with a pair of jeans or – why not? - sporty trousers like linen or cotton ones. I opt for this look, with loafers or sometimes even with sneakers, a lot.”

Style icon and long-time Monte Carlo resident Alexander Kraft agrees that Riviera style’s appeal lies in the smart-casual dichotomy. “For me, it’s all about casual elegance: the slippery path between formal summer attire, involving summer suits and ties,” he says. “My mental inspiration for the perfect Riviera style is Cary Grant in To Catch a Thief or old photos of David Niven at his Saint-Jean-Cap-Ferrat home.”

While there are no strict rules in this game, Kraft is happy to offer some guidance: “Unless on or near the beach, always wear long trousers, preferably in linen, cotton or very light summer wool, in cream, white or navy - red if one is feeling especially rakish. Long-sleeved polos in dark blue or light grey, or open necked shirts in linen or cotton - white, light blue, navy or striped (Bengal, for example) – are all firm favourites of mine. One should always go sockless, but sandals are a no-no: I prefer driving shoes such as those by Tod’s, slippers (Stubbs & Wootton is a good place to start), espadrilles and loafers, especially in tobacco suede and brown tones. The good old navy blazer, or a linen jacket (single or double breasted) in beige or brown shades and light cashmere cardigans all complement the look perfectly.”

Jean-Paul Belmondo displaying his Riviera credentials with high-waisted, pleated trousers, a tucked in camp collar shirt, loafers and a Vespa, circa 1960s.

Godfather of the Cote d’Azur, Gianni Agnelli is pictured with Jackie Kennedy as they stroll along a pier in the Amalfi Coast, 1962.

Meanwhile, The Rake contributor and menswear expert Chris Modoo relishes the opportunities Riviera style affords for the gentleman to be playful with colour. “Blazers don’t need to be blue - brighter shades such as jade or Campari red make perfect sense in the context of the Mediterranean light,” he says. “These can be worn with the ubiquitous Riviera trouser in a natural soft white: Ralph Lauren always get this right. Remember to wear white underwear, though – you’ll always get a bit of show-through. Avoid heavily branded sportswear and keep it relaxed - a simple navy polo shirt goes a long way.

And what, the more eager student may cry, of accessories? “Now is the time to wear your over-sized expensive watch (perhaps with a NATO strap) and maybe even a bracelet or two,” says Modoo. “A Montecristi Panama hat is invaluable if you fancy being the quintessential Englishman abroad.” On the watch front especially, Kraft agrees. “High quality but discreet is the way forward,” he says. “A good vintage watch by Rolex or Patek, perhaps combined with an Hermès leather bracelet, is all one needs. Bling jewellery should be avoided at all costs unless you want to be mistaken for a visiting pimp. The best accessories for the Riviera, though – as with many places - are a nice tan, a smile and good manners.”