Style / May 2017

Eye to Eye with the Bespoke Dudes

The Bespoke Dudes’ Fabio Attanasio talks to The Rake about classic style, the importance of craftsmanship and how he’s built his eyewear empire.

Fabio Attanasio knows quality and he recognises how to appreciate it. In fact, he’s made a career out of it as an esteemed connoisseur of sartorial menswear and the mind behind The Bespoke Dudes. One of menswear’s most insightful and fast-growing blogs, Attanasio has spent years championing and critiquing numerous garments, accessories and products by poring over their craft and construction in painstaking detail and meeting the minds and hands behind the style he discusses. In recent times, through The Bespoke Dudes, Attanasio has become one of those people: a voice of sartorial and creative authority.

For Attanasio, the decision to branch into eyewear was essentially thrust upon him. “When I started the blog in 2012, I used to wear a lot of eyewear, specifically a frame made of honey acetate. They were made by a small brand based in Napoli. Since I loved them, I used to wear them a lot, and a lot of people used to ask me every week - I’m not joking, like five or six people every week - where I’d bought them from.” His initial response was to begin connecting his readers directly with the maker, however, the strategy didn’t last long. “One day a reader contacted me saying ‘Fabio, I got in touch with the brand - is it true the frames were €500!?’ He was from Australia, and the brand had seen an opportunity to take advantage of people who were not from the Neapolitan market by raising their prices.” Attanasio, whose knowledge of style and craft is supplemented by years of experience working in branding and digital marketing, saw an opportunity. “I thought, ‘why not use the same skills I use with my blog, like social media, visibility, digital marketing, on an eyewear brand that is actually mine?’”

Tags

Contributor

Ben St George

Ben St George is The Rake's Head of Buying