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Style / February 2019

Pantaloni Torino: If you could only buy one brand of trousers...

It’s always a promising sign when a brand strictly focuses on one product, which is the case when examining PT Pantaloni Torino, a family-owned trouser-specialist that with its razor-sharp pleats will add another edge to your wardrobe.

When a brand or maker sets out to focus on one product and one product only, you can be safely assured that it will be executed to exemplary standards. One such brand is PT Pantaloni Torino (or simply PT), a trouser-specialist from Turin, Italy. “PT was founded 10 years ago because the trouser market needed a new trouser brand with new fits and new details. In the course of the last 10 years, PT has satisfied that need,” Domenico Gianfrate, who doubles up as the commercial and creative director, informs me.

If you happen to pay attention to seasonal street style round-ups from Pitti Uomo and Milan Fashion Week, the chances are high that Domenico has glided through your field of vision. An ever-present fixture that’s dressed impeccably with slicked-back, silver hair, it can only be a major boon to a brand to have someone with great vision, creativity and a natural understanding of men’s style on board. In today’s climate, PT couldn’t be more relevant to the modern man due to the current tectonic shift that classical menswear is experiencing. What do I mean by that? Well, men are unequivocally sporting jackets and trousers over suiting. “I think that the suit will never die, and when I wear one I enjoy it, but speaking honestly, it's so much easier and more comfortable to wear trousers and a jacket in a separate way,” he says. What is undeniable is that menswear codes are becoming more and more relaxed, and while we will always champion the suit, we are huge advocates of separates (when done correctly, of course). And in order to do so, PT’s wide-range of sartorial-inspired trousers makes the concept of separates a whole lot easier.

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Benedict Browne

Benedict is The Rake's Associate Style Editor.