Style / July 2019

Made in Mantua: L.B.M 1911

Introducing L.B.M 1911, a family-owned Italian tailoring powerhouse, that’s catering to the modern man and his sartorial needs.

Founded in 2005, L.B.M.1911 is the latest line to be come beneath the Lubiam umbrella, a family-owned tailoring powerhouse that’s gone from strength to strength this side of the millennia. The manufacturing process takes place in Mantua, a quaint town in northern Italy that resides at the intersection of three man-made lakes, and its has been based there for its entire existence. Like many family-owned tailoring manufacturers, L.B.M 1911 stems from humble roots, whereby the parent company’s founder Luigi Bianchi left home aged 16 and travelled to Turin and then to Milan to study the art of tailoring. Once he’d learned all he could, he returned home and set up his own small atelier, Primaria Sartoria Luigi Bianchi (which folklore has it was frequented once by HRH Edward The Prince of Wales), and worked slowly but surely with intense dedication to his craft and setting the foundations for future generations of his family to build upon.

Thanks to Bianchi’s reverence, the 20th century proved to be a successful one and it wasn’t long until the company was producing tailoring for a long list of reputable houses. In 1939 it became Lubiam and employed 500 craftspeople. For years it focused on a half-canvassed jacket that was short but flattering, before turning its attention to its own labels which, L.B.M 1911 is the newest addition to our burgeoning offering of Made in Italy sartorial staples.

Since L.B.M 1911’s inception, which was spearheaded by Bianchi’s great-grandson Giovanni, it’s garnered a cult-like following of tailoring disciples who yearn for a lightweight jacket that’s affordable and well-made. It comes as no surprise, then, that they’ve landed on L.B.M 1911, with men wanting more than ever jackets that are above everything overwhelmingly comfortable.

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