Style / June 2017

Naked Clothing: A Supremely Soft Touch

The Rake proudly unveils Naked Clothing, an Italian label that offers sartorial polo shirts of otherworldly soft-nature through cunning techniques and processes.

Dark blue long sleeve acid washed pique polo shirt, Naked Clothing; grey suit, Chester Barrie; watch, Rolex property of The Rake.

From humble beginnings over a century ago as a piece of practical sportswear, the polo shirt has transcended every social, economic and gender distinction. Totally ubiquitous and, like anything mass, it’s very easy to overlook the inherent beauty of the polo shirt's simple design, which is the crux as to why any garment can achieve such impressive longevity in popular cultures. 

Today, the polo occupies a fascinating place in the sartorial landscape. As we see traditional codes of dress either merge or get broken down completely, the polo – and the long-sleeved polo especially – is emerging as the casual shirt’s heir apparent. A relaxed, easy-wearing and pleasingly textural alternative that still retains some of the shirt’s classic handwriting, it’s as at home with a pair of shorts as it is worn smartly under a blazer, and brings to any outfit a certain softness and elan that a crisp cotton poplin is simply not capable of.

If there is one maker that has mastered the sartorial polo, it’s boutique Italian label Naked Clothing. In short, it produces some of the finest-made and most luxurious-feeling cotton polo shirts that will ever grace your shoulder blades.

Naked Clothing was founded by the gentlemanly and wonderfully enthusiastic Filippo Matera in 1995. Matera has been in the game since his university days and brings a wealth of craft knowledge to bear with his brand. He realised in the early nineties that there had been a monumental shift in the menswear landscape towards the informal and as a result saw space for a brand like Naked Clothing to exist. “I wanted to produce casual shirts and then move forward and apply the same techniques to other materials such as jersey, piquet and denim,” he says. The brand became known for taking stone-washing techniques traditionally used in jeans making and applying them to casual and polo shirting. As the brand developed, so did Martera’s mastery of washing techniques. Indeed, a Naked Clothing cotton polo possesses the kind of supple and opulent handle one might expect from pure cashmere, much less cotton jersey.

Naked Clothing’s factory is based in Andria, in southern Italy, which is also where Matera sources the lion share of his cotton. “My factory in Andria is a jewel to me,” Matera tells me. This area of southern Italy also plays home to big players in the fashion industry, who seek out the region’s expertise in the production of fine shirting.

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Benedict Browne

Benedict is The Rake's Associate Style Editor.