What Went Down at Pitti Uomo 94

The Rake‘s roving photographer was placed on the front line of Pitti Uomo 94 in Florence. Here are some of the strongest looks.
Giorgio Giangiulio wears a double-breasted bespoke suit from Ettore De Cesare, Fralbo collar pin shirt, Sera Fine Silk tie and Rubinacci pocket square.

Last week concluded with another notch to the Pitti bedpost and for us, it was easily the most successful and productive one so far. Throughout the week we whizzed around and reconnected with our partners, most of which exhibit each season, and also used the opportunity to discover new exciting artisans and known houses that fit the specific criteria of The Rake. One thing is for certain; there were many refreshing and interesting interpretations of men’s style and a noticeable lack of the infamous Pitti Peacock, which is all I’m going to say about that bird.

First things first, we’d like to award the fictional prize of ‘Best Dressed Crew’ to Beams Japan, as the way in which they easily marry their Ivy-league and preppy influenced style with an easy-going Japanese sensibility is fantastic. Each season they descend on the Fortezza da Basso in a Blitzkrieg-like effect with no obvious weak point in their flanks. Up top, double-breasted jackets worn open with contrast collar shirts and sharp repp ties are standard, while down below they sported cropped trousers with a healthy turn-up worn with comfortable footwear, such as penny and Belgian loafers. It’s simple but mightily effective.

Now, onto the whole shebang. Earthy shades in linen and cotton were kicking about in full force throughout the week and nowhere were these tones more present than in tailoring. They work incredibly well when mixed together and present an incredibly versatile way to inject colour into what might be an otherwise charcoal grey suit palette. It was pleasing to see that despite fashion’s infatuation with streetwear, a lot of men are shunning the ‘Dad sneakers’ and garish logo-infested T-shirts in favour of the indomitable suit.


June 2018


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