Pitti Uomo: All You Need To Know

This year marks the 103rd edition of Pitti Uomo. That’s 103 examples of menswear’s greatest gathering of brands and designers congregated in Florence to launch an event that preceded Milan’s fashion elite.
Pitti Uomo 2022, photographed by Jeroen Noordzij.

For the past half-a-century, the resplendent sight of the Duomo and Fortezzo di Basso remains a Mecca-like symbol of the best of menswear. Every January and June, 30,000 members of the international industry, from artisans, buyers, journalists, and fans, descend upon Florence for four days, invoking images of sartorial splendour and taking notes on the year ahead. Founder Giovanni Battista Giorgini still attends, decades after pitching the first ‘High Italian Fashion Show’ to American investors. The event would also be the first time Made in Italy was branded as the certificate of Italian craft and quality that it is today. It was in the nineties that Pitti Uomo set its focus on menswear, under the stewardship of Marco Rivetti - a move that also emphasised global designers, instead of exclusively Italian ones. Since then, Raf Simons, Yohji Yamamoto, and Giorgio Armani have all used Pitti as the springboard for showcasing their upcoming collections.


January 2023


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