Style / July 2018

Sneakers At Pitti Uomo 94

Far from being an abominable casualisation of traditional menswear, sneakers are a versatile way of freshening up your wardrobe, as proven by the street style at Pitti Uomo 94.

Unstructured tailoring was in plentiful evidence at Pitti Uomo 94. Patterned trainers are a sophisticated way to offset camel suiting.

Let us make one thing clear from the offset: you’ll find no mindless touting of the latest sneaker trend here, this is no panegyric on sock sneakers, and we’re not going to encourage you to jump blindly onto the ugly 'dad trainers' bandwagon. While the recent vogue for athleisure (for the mingling of smart and sporty) has undoubtedly brought with it many positives, as the rakish style supremos at Pitti Uomo showed us, sneakers look better when they're approached with an eye for elegance and with longevity in mind.

If you insist that your quadruple-soled, neon green sneakers and sweatpants combo will still look good in five years’ time – we salute your courage! But if you want to compound the practical benefits of trainers with the timeless suavity of classic menswear, we would advise you to approach your ensemble with forethought and modesty. By forethought, we mean making a few measured adjustments to the way your outfit is put together: thinking about material, colour and mood when styling a look. By modesty, we mean picking a pair of sneakers that won't trigger an epileptic fit: keep it simple, keep it subtle, and you’re sure to pull off sneakers in a way that is both masculine and masterful.

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Desmond Huthwaite

Copywriter at The Rake