I have been spending some time in Tuscany lately — primarily in Florence a couple of times a year, in particular when the men’s fashion world descends on the city for Pitti Uomo. Florence (and all of Tuscany, for that matter) is one of those magical places, but it always seems to be filled with more foreign tourists than Italians. More often I hear English or Japanese when I am walking down the street rather than Italian.
I was delighted to hear, then, that there was a place on the coast that still felt undiscovered. Well, to be clear, it has been discovered by Italians. Tuscan insiders, old Florentine families like the Corsinis, and the fashion elite have been going to a place called Maremma for years, and keeping it to themselves. Often called the Costa d’Argento (or the ‘silver coast’), Maremma is roughly 250 kilometres of wild coastline stretching from just south of Pisa to roughly Porto Ercole (home of the famous Il Pellicano hotel). It is a discreet location of medieval towns, groomed vineyards and sandy beaches.