The Brioni Bespoke Experience, Featuring Glen Powell

Brioni is pleased to introduce its new campaign featuring actor and producer Glen Powell.
Brioni bespoke experience featuring, Glen Powell.

There is a shifting tide, the oracles have sensed it and the birds overhead are exhibiting their customary sixth sense for anything afoot. What it means for those of us interested in men’s luxury and craftsmanship is still to be fully realised but it is pretty clear that the dedication to craftsmanship and quiet luxury, a study of quality and traditions of garments and items that are beautifully made by hand, by skilled artisans whose training is vocational, is no longer restricted to small ateliers, as larger brands are replenishing their efforts and strategies with sartorial engine oil, and the most exciting brand to sound the war cry as a bannerman for bespoke is Brioni. Let’s be clear, bespoke has always been something Brioni has been passionate about, but the challenge has always been one of messaging, maintaining the narrative as an innovative and forward-thinking brand for a modern audience by promoting an ancient art. The latest campaign by Brioni put that problem to bed. Featuring Glen Powell, the slick, devilishly handsome (with an extra scoop of devil) actor who practically the entire world saw in Top Gun: Maverick, Brioni have chosen their emissary wisely.


September 2023


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