The History of The Negroni and THE RAKE X RALPH LAUREN ‘NEGRONI BEAR’ POLO BEAR WATCH

A century has passed since its fateful inception, but in very recent times the Negroni has become a symbol of hope and optimism. It resembles similar nuances to the Ralph Lauren Polo Bear. With this mind, please raise a glass to the newest member of the team, The Rake x Ralph Lauren ‘Negroni Bear’ Polo Bear Watch.

At every despairing glance The Winter of Discontent of 1978-79 seems to be reoccurring in a somewhat different guise, but with similar implications. That winter, widespread private and later public sector strikes caused great public inconvenience. Exacerbated by the onset of the coldest winter for 16 years, mounds of frozen garbage accumulated high up the misty Soho shop windows in central London. It had major impacts on each citizen, just as Covid-19 is doing on a global scale. In a time of weathering stifling inhibitions – there is an elixir which is striding vehemently in the opposite direction. Perhaps it is the time for the two to meet in the middle.

A zeitgeist defining cocktail, which has a history spanning a dash over 100 years, the Negroni is experiencing a resurgence. Since its fateful inception, this slightly bitter concoction – made of equal parts Campari, sweet vermouth and gin has gone from relative obscurity to replacing the ink of other noteworthy drinks on menus worldwide. There is also no other cocktail that embodies the spirit of The Rake Magazine, quite like the Negroni. It is one of the reasons why we stock two limited addition Negroni dachshund print face masks from Dapper Villains and a pair of black velvet Negroni slippers from Stubbs & Wootton.

Contributor

Freddie Anderson

Published

November 2020

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