The Launch of Cartier's Santos de Cartier
Cartier recently celebrated the launch of its latest iteration of the Santos model, originally designed in 1904, with a party to remember in San Francisco.
Last week, Cartier celebrated the launch of its latest model, the Santos de Cartier, at San Fransisco’s Pier 48, joined by some of Hollywood's most well-known faces. The Santos de Cartier is perhaps one of Cartier’s most iconic timepieces, and the new model shows a change in direction – reflected in the futuristic decor of the party. The original design came about via the friendship between Louis Cartier and the aviation pioneer Alberto Santos-Dumont, who, in 1904, complained that he was unable to read his watch when airborne. The Santos de Cartier was born, and has remained unchanged throughout the 21st century – until now. The new and overdue model comes in two sizes, with the larger model displaying the date. It boasts an updated 1847 MC movement, with a choice of metals – yellow gold, rose gold, two-tone steel and gold or all stainless steel. We’re thoroughly pleased Cartier has decided to revive the classic model that’s distinctly unisex and timeless – a must-have in any man or woman’s watch roll.