‘THE MOST IMPORTANT THING IS TO BE INNOVATIVE, NOT JUST DIFFERENT’

4 Minute Read Bulgari’s Fabrizio Buonamassa Stigliani says he loves objects with a ‘very unique soul’. In a long-awaited conversation, he lets The Rake into his creative process.
Photo by Francesco Cabras

This interview was meant to take place more than two years ago. Fabrizio Buonamassa Stigliani, the Bulgari Product Creation Executive Director, and I had been in talks to feature him in The Rake because, frankly, his omission from the magazine in years gone by was scandalous considering he is the most stylish man in the Swiss watch industry (a crowd in need of some Neapolitan swagger). So we were ready to go, and then something happened that kept everyone apart for 24 months. Now, on attempt number two, we managed to speak. In a way I am delighted it didn’t happen in 2020, as Fabrizio has, since then, managed to push new boundaries and realise further his unnerving genius and innovative brilliance, crowned by the release of the Octo Finissimo Ultra, the thinnest watch ever made. It became clear that his well-deserved garlands are modestly held. We discussed the value of teamwork in the watch industry, the effect it has on his personal attitudes, and sartorial perfection.

Published

June 2022

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