Luca di Montezemolo’s charm, inspiration, influence and business wisdom runs right through the boot of Italy. Along the way he’s been spotted by the richest men in Italy to run their empires and on the reverse galvanized countless characters – a few of which have led to partnerships of worldwide success. He’s been the Chairman of Ferrari S.p.A, Chairman of Fiat S.p.A, run drinks company Cinzano and launched Italy’s America’s Cup bid, among countless other enterprises. Born into Piedmontese aristocracy, one would think his was a smooth ascent into the realms of Formula One’s top brass. He is famed for his expression of charm, but in December 1972, he appeared as a guest on Chiamate Roma 3131, a popular daytime radio talk show. He got into an argument with a caller and said: “You’re talking a lot of balls”. Enzo Ferrari happened to be listening in, and decided that he wanted to take this 26-year old upstart under his wing. It turned out to be one of life's more perspicacious whims.
Constantly enchanting, he is still trim as a whippet. Known for his collection of pinstripe suits, it is Luca's desire to innovate, his charming personality and infectious humour that has to led him being the inspiration behind The Rake Tailored Garments navy pinstripe double-breasted suit.