News / November 2018

Tod's No_Code concept defies convention

Tod’s is ripping up the rule-book with the latest iteration of its No_Code special project, marrying form with function in a hybrid sneaker you won’t want to take off.

Tod's, the Italian footwear brand best known for its iconic driving shoe, the Gommino, has embarked on the next phase of its maverick No_Code project. Bringing in the industrial design nous of Korean car designer Yong Bae Sok, Tod's have created what they are dubbing as the "Shoeker." You needn't spent too long unravelling that portmanteau: part shoe, part sneaker, Tod's new iteration has been designed with comfort and classicism in mind, but its modus operandi is pure disruption. Taking elements from multiple design fields, the shoeker then is the result of rule-breaking, bending and rewriting, culminating in a hybrid design that marries the heritage of Tod's handmade shoe craft with the technology of hi-tech sneaker development.

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Ryan Thompson