Craft / November 2019

Two Scents' Worth: new fragrances by Floris London

Discerning noses will not want to miss these two new and exclusive fragrances by Jermyn Street’s master perfumer, Floris London.

Despite having resided in London for a couple of years now, I am still adjusting to the various aromas the city emits - that heady bouquet of exhaust fumes, rotting garbage, murky canal waters, cigarette smoke and miscellaneous foods. Walking to the tube station each day is an all-encompassing olfactory experience that I have come to accept as part of an inevitable compromise for living in what is arguably the world’s greatest city. You can imagine my delight, then, on those rare occasions that I catch a whiff of something ever so slightly pleasant, be it cherry blossoms in April, just-baked sourdough, freshly cut grass or - better yet - a man of fine taste (preferably handsome and well-dressed) who has evidently just spritzed himself with something captivating. It is for this reason that I am so grateful for Floris London, who have been providing these moments of delightfully scented respite to the inhabitants of London and beyond since 1730. As England’s oldest family-run fragrance house, the label boasts a rich heritage. It all began when Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products from a small shop on Jermyn Street in London’s St James, which remains the heart of the business today. Since their establishment, they have received multiple royal warrants, including ones from Queen Elizabeth II and Prince Charles. 

Contributor

Aobh O'Brien-Moody

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