Craft / November 2018

Undandy: Getting Personal

Portuguese footwear label Undandy is championing individuality by placing the shoe designing process into the hands of its customers…

Undandy's shoes are handcrafted by third generation artisans in Portugal using the finest quality leather and suede.

As anyone who has ever slipped their foot into a bespoke shoe will testify, it is an entirely different experience to that of trying on a standard shoe crafted from a standard last, an unsurprising revelation, you'll agree. And yet even if one is the same size shoe as the next guy, the variance in foot dimensions can be vast, begging the question why one would ever buy anything other than bespoke shoes? Well, that question is simple to answer: cost. Bespoke shoes are prohibitively, eye-wateringly expensive, while also taking a respective eternity to craft. They are then, for this reason, perhaps the ultimate expression of luxury in a man's wardrobe. The point is that shoes are an extremely personal part of a man's projection of himself. If bespoke isn't an option, then having the ability to personalise your shoes never has been either. Instead, one is left to the whims of shoe designers who very often follow the same contemporaneous trends, which leaves little room for individuality to shine through. This is where Undandy comes in.

Undandys are proudly handcrafted in a third-generation shoe workshop in São João da Madeira, often referred to as the shoe capital of Portugal, leveraging the knowledge and experience of shoemakers who have been honing their craft for over 40 years. Undandy effectively hands the creative process back to the client with a completely immersive online platform that allows one to change, tweak and personalise virtually every design element of the shoe. Classic with a twist? Sneakers that baulk the chunky trend? Loafers in leathers that others would shy from? Easily done through a simple-to-navigate online process.

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Ryan Thompson