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WatchesApril 2018

The Launch of Cartier’s Santos de Cartier

Cartier recently celebrated the launch of its latest iteration of the Santos model, originally designed in 1904, with a party to remember in San Francisco.

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Last week, Cartier celebrated the launch of its latest model, the Santos de Cartier, at San Fransisco’s Pier 48, joined by some of Hollywood’s most well-known faces. The Santos de Cartier is perhaps one of Cartier’s most iconic timepieces, and the new model shows a change in direction – reflected in the futuristic decor of the party.

The original design came about via the friendship between Louis Cartier and the aviation pioneer Alberto Santos-Dumont, who, in 1904, complained that he was unable to read his watch when airborne. The Santos de Cartier was born, and has remained unchanged throughout the 21st century – until now.

The new and overdue model comes in two sizes, with the larger model displaying the date. It boasts an updated 1847 MC movement, with a choice of metals – yellow gold, rose gold, two-tone steel and gold or all stainless steel. We’re thoroughly pleased Cartier has decided to revive the classic model that’s distinctly unisex and timeless – a must-have in any man or woman’s watch roll.

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Benedict Browne

Benedict is The Rake's Associate Style Editor.

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