WOLF: Wound up The right way

WOLF make it possible for centuries-old treasures to live side-by-side with exquisite new designs in their time-honoured watch winder and watch rolls.

2034 will be a big celebration marking the bicentennial of WOLF’s inception. They’re not quite there yet, but when they reach that milepost, they will enter a very exclusive club of heritage firms. Founded by silversmith Phillip Wolf I, the company was created when the entrepreneurial German discovered that his silver pieces sold especially well when presented in beautiful boxes. Spotting a niche in the market, he focused his attention on crafting luxury storage solutions for jewellery, watches and other treasures.

Simon Philip Wolf, the fifth generation of the Wolf dynasty is now at the helm. In 1988, he left London for the United States, and his since gone onto to fully establish the firm in the American and Canadian markets. The family have never been averse to exploring new territory. In 1905, Phillip Wolf II moved from his native Germany to Sweden, becoming a master in the tradition of box making, which would later yield a Swedish Royal Warrant. However, it was in the 1960s, that WOLF made the most headway. Setting up a factory in Llanelli, South Wales, they were quickly showcasing their inventions in the iconic Selfridges store, London, whilst they also traded from a very smart premises at 35 Old Bond Street.

Contributor

Freddie Anderson

Published

July 2021

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