Craft / July 2019

WOLF: it's the Outside That Counts

Family-led for over five generations, WOLF today endures as one of the world’s foremost creators of watch winders, watch boxes, and jewellery cases.

WOLF is a box-making house with a storied family history; beginning in Germany, setting-up in Sweden, and flourishing in England and the United States. Over five generations, the company has been spearheaded, consistently, by the vision of a gentleman named ‘Philipp Wolf’.

Established in 1834 by silversmith Philipp Wolf I, the company was created when the entrepreneurial German discovered that his silver pieces sold especially well when presented in beautiful boxes. Spotting a niche in the market, he focused his attention on crafting sophisticated jewellery cases, which were both easy-on-the-eye and durable – able to protect the treasures within. Philipp’s son, his apprentice, decided after an enjoyable Swedish summer that he would immigrate to Malmö and set up shop (anyone who has been to the Swedish archipelago can relate) – becoming established as a master in the tradition of box making.

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