Yuri & Yuri: The Beat Goes On

Yuri & Yuri continue to explore the zeitgeist of different subcultures by fusing traditional Savile Row techniques with highly creative and forward-thinking designs.

Creeping into the consciousness of every Yuri & Yuri collection is the rhythm of free-wheeling adventure. One of the least parochial designers in menswear – with a unique ability to fuse the traditionalism of Savile Row with avant-garde ideas, Yuri & Yuri continue to explore the zeitgeist of different subcultures. Whereas previous collections have referenced the Beat Generation, none tallies so overtly with Jack Kerouac’s novel On the Road – as their new winter style compilations.

“Nothing behind me, everything ahead of me, as is ever so on the road.” In alignment with Kerouac’s famous travel quote, you get the feeling there’s a desire to unshackle themselves from the stringent themes of society. Known for their visually surreal dressing gowns and knits, and tailoring federating Hollywood’s golden-age with bohemian chic, they’ve so far avoided light-hearted designs. And it continues, notably with an enigmatic black and green mélange double-breasted Hayward jacket. Crafted entirely by hand using a soft Italian flannel, its foggy and dark texture actually gives it tremendous presence. Featuring swooping lapels – a strong shoulder line, high armholes and supressed waist it benefits from Yuri & Yuri’s bespoke-like approach to ready-to-wear. Named after the legendary ‘showbiz tailor’ Douglas Hayward who was a seminal figure in the explosion of the ‘60s, this jacket and matching trouser are the result of a forward-thinking attitude.


    Freddie Anderson


    December 2021


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