Stories / December 2019

Yuri & Yuri: Town and Gown

Yuri & Yuri might only be a year old, but their unique take on classic menswear shows they know their menswear heritage (and know how to update it).

Located on Savile Row for over a year, Yuri & Yuri are known for harnessing an aesthetic that attests to ideas that have been prevalent over several decades. With this in mind, they have conjured up another collection that demonstrates a unique stance on Savile Row. Co-founder of the brand Yuri Choi is an accomplished designer, having trained in her native South Korea and then at the Savile Row Academy under the tutelage of Andrew Ramroop. Will Field, the other brainchild of the brand, oversees much of the fabrication, having spent many years in and around the Row as a cloth merchant. In a time when brands find it so hard to master originality, Yuri & Yuri have successfully combined tradition with designs that are utterly unique and very versatile, two traits that are increasingly important in an era of more relaxed dress codes at work.

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Freddie Anderson