Z Zegna: Performing Luxury

Extremely active in playing a leadership role to promote ethical and sustainable practice in the fashion industry, Z Zegna are also looking to the future when it comes to the designs of their tailoring.

Mads Mikkelsen photographed by Charlie Gray for The Rake magazine.

Z Zegna have never swerved away from the pioneering vision that was set in 1910 by its founder Ermenegildo Zegna. In order to maintain, and solidify their principles in a rapidly changing world, they have had to be daring. In modern times, much credit must go to artistic director Alessandro Sartori, who with decisive action has retraced the ethical and sustainable visions of the firm.

Last year they taught us the benefits of reusing what we’ve got, with their digitally lead fashion show. Joining the dots between machine and nature, models were captured striding over hills in their nature reserve (Oasi Zegna), whilst the footage seamlessly switched to the interior of Zegna’s factory and vice versa. People’s well-being has been a permanent consideration from the very start at Z Zegna. It showed at the start of the pandemic when they made a huge effort to alleviate the PPE pressures that Covid-19 brought by manufacturing over 280,000 protective suits.

    Contributor

    Freddie Anderson

    Published

    July 2021

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