SHOP THE LORENZO CIFONELLI FOR THE RAKE COLLECTION
Craft November 2019
Discerning noses will not want to miss these two new and exclusive fragrances by Jermyn Street’s master perfumer, Floris London.
News September 2019
An evening to stimulate the senses: The Rake joined forces with Ermenegildo Zegna for a stylish affair celebrating launch of the label’s new Essenze Eau de Parfums Collection.
Pleasure January 2018
One of the oldest merchants on Jermyn Street, Floris fragrances are synonymous with gentlemen of taste, from Winston Churchill to James Bond.
Pleasure April 2017
The surprisingly sensual oud oil has made its way into many major perfumiers, and despite its rarity is a staple scent on many a gentleman’s dressing table.
Icons December 2016
As we continue our exploration of some of the most remarkable parties in jet-set history, Ed Cripps muses on what was quite possibly the most rakish fragrance launch ever seen…
Style October 2016
As we continue our celebration of ‘America The Beautiful’, we ask you to lend not your eyes, but your nose, to Le Labo, a perfumery brand whose motto is, “focus…
Style July 2016
The power of scent is not to be underestimated; a waft of the right cologne can take a man from passer-by to potential prospect in seconds, and leaving a trail of good scent in your wake is an undeniably sexy calling card.