Style October 2019
James Eden of Private White V.C. on What it Takes to Run a Truly British Brand
10 years since its launch, Private White V.C. is staking its claim as one of the foremost British brands. We sat down with CEO James Eden to discover what sets it apart.
Style February 2019
Exclusive! The Rake x Private White V.C. Twin-Track
The Rake has collaborated with the Manchester-based outerwear specialist Private White V.C. to elevate its iconic Twin-Track jacket with two exclusive iterations…
Style January 2018
Invest: Private White V.C. Cotton Twill Jeep Coat
Private White V.C. has reproduced the military-originated Jeep coat, crafting an incredibly warm and luxurious version that can withstand any climate.
Style December 2017
The History Of The Double-Breasted Overcoat
If double-breasted outerwear isn’t already a major part of your winter sartorial arsenal, it’s time to wheel in the big guns – at the double!
Style November 2017
Private White V.C.'s Heroic Outerwear
Proudly made in Manchester in a factory over a century old, Private White V.C. takes inspiration from militarywear, exploration, and a certain British war hero who gave the brand its name.
Style June 2017
10 of This Season’s Best Summer Shirts
Summer shirting doesn’t have to be boring. Coming in many shapes, sizes and fabrics, The Rake has selected 10 that’ll work for a multitude of occasions as the weather heats up.
Code June 2017
What to Buy this Week: Out of the Blue
Evoking thoughts of fresh, salty air and blissful relaxation, a wardrobe filled with cool shades of blue offers respite from the tasks of everyday – even when the ocean’s nowhere in sight.
Code March 2017
What To Buy This Week: Au Naturel
Whether chartering a boat through the Adriatic sea or making the trek from LAX to Geneva, embrace this season’s sense of travel and adventure in earthy tones and a desert-proof palette.
News June 2016
London Collections Men SS17: Private White V.C.
Although they make all of their clothes in Manchester, Private White V.C. are travelling afar for SS17.