It was the ’70s. There was love, there was passion and there was style. The Rake continues to be inspired by the memory of some of Serge Gainsbourg and Jane Birkin’s most intimate moments…

“If we are bold, love strikes away the chains of fear from our souls.” - Maya Angelou

Assistant stylists: Ashlee Hill and Naomi Gray.

Fashion Assistant: Kimberly lim.

Photography Assistants: Adam Swatek and Michal Grencik.

Make Up artist: Fai Archer.

Hairstylist: Emma Rawlings.

Models: Richard Biedul/Elite Models and Sarah Tansey/Models 1.

Production: Aillie Galloway / Productions Inc.

With thanks to: the W Hotel, London, for the kind use of its premises and Juliette Neel for the kind use of the vintage car.

Stenströms: Underlining business casual

Alexander Kraft Monte Carlo: Casual Conviction

An EXCLUSIVE COLLECTION BY LUCA RUBINACCI FOR THE RAKE: Available Now

Available in the Shop: Our Selection of Top TAG Heuer Monacos with Watchfinder & Co.

INVEST in Perennial masterpieces

Deep Diving with the Rolex Sea-Dweller

Pandit Country

The slender sweater

Driving: maneuver towards comfort and style

Tag: swimshorts

Frescobol Carioca's pocket guide to Rio