The rake

The modern voice of classic elegance

True Tribe

Ivory Organic Cotton Sports Towel



The story

Wild at heart' is the moniker of this French swimwear brand - though that sentiment could be equally well applied to the brand's founder, Paris-born Alexandre Sundberg. In fact, the brand was born out of his desire to explore a more rugged, pared back form of existence; the sort of lifestyle led by his Viking ancestors in Scandinavia. This developed into his 'bare minimum' approach, which emphasises maximum freedom - both of movement and spirit. Alexandre now channels this ethos through his brand's offering, which consists of beautifully made shorts and travel accessories; everything the intrepid explorer could wish for to reconnect to his wilder nature. True Tribe shorts match this untrammelled masculinity with the effortless elegance and nonchalant classiness of the city in which Alexandre grew up. This brand is a must-have for men who adhere to the dictates both of minimalism and sophistication.


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