Wild Thing Blue Rinsed Wash Stretch Denim Fabric Straight Leg/70’s Fit Jeans

This is a real revolutionary garment. Yes, it is. “First” and “circular” are the key words here. So..”First things first”: the fabric.

We are proud to be the first brand (or one of the first) in the world to produce and commercialize the first model of jeans made of the first and only 100% biodegradable,  fully natural and 100% circular stretch denim in the world. For the Wild Thing jeans we use COREVA, a 100% compostable denim fabric invented and patented by our friends at Candiani, one of the most important and the “greenest” denim mill in the world.  Lab tests prove that within months this fabric not only biodegrades but actually becomes compost, fertilising the soil. And this is only the beginning of the  journey towards a completely regenerative denim, whose components can be recycled and transformed into new denim fabric.

COREVA denim technology is truly circular. Raw materials become fabric, which, when it reaches its end of life, can return to nature without impacting the ecosystem, turning into compost and serving as a fertilizer for new raw materials. The characteristics of COREVA denim do not change over time. Even after years of use, you will always find the beauty, elasticity and softness you expect from quality jeans. This fabric is what we’d call “comfort stretch”, so a classic denim slight stretch. And now let’s talk about the fit of these jeans. For such a special project we had to design something special and different. The Wild Thing jeans feature a unique fit: high waist, pressed front creases and something in between a straight leg fit and a slightly flared 70’s fit. So they’re a bit wider on the bottom but not too tight on the thighs.

“Wild Thing you make my heart sing, you make everything groovy..”