The rake

the modern voice of classic elegance

Pankhurst London

Nestled on Newburgh St, just a stone’s throw from Carnaby St, lies Pankhurst London, the barbershop that isn’t just about grooming. Owner Brent Pankhurst wanted to create a place where men could come not only for a cut or shave, but an environment akin to the days when going to the barber was a community-driven social experience. The space is designed as part whiskey lounge, part salon, so customers can wait for their chop with a tipple in hand. Because standard barber chairs wouldn’t cut it, Brent also commissioned Bentley to create leather-upholstered seats to really lean back and relax in. Extending on that personal experience, Pankhurst London has also created a range of products, including shaving sets, styling creams and head to toe shampoo, scented with the store’s signature bay rum and lime, so customers can bask in the feel of the fine establishment at home.