Phira London

Phira London is a jewellery brand with a difference - in an industry where products are steadfastly assigned to either men or women, this label aims to close the gender gap with their collections of unisex pieces. The minds behind the company, recently founded in 2016, are friends Macdara Duncan and Eleanor Frankpitt, who had long shared the same dream of creating unique, genderless jewellery. All products are crafted from quality 925 Sterling silver, 22ct gold vermeil and a variety of stones by a team of London-based experts and stamped with a quality-assuring hallmark; it’s the quality of these materials that results in durable and sustainable collections of stunning jewellery.