Ralph Lauren

If it were possible to give a visual definition of the modern American man, then he would undoubtedly be wearing clothes by Ralph Lauren. The world-famous polo player logo first adorned shirts in the 1960s, and is now a ubiquitous site in stylish milieus across the globe. It was Lauren’s introduction of softer, more comfortable fabrics at a time when Americans had the money and the time to enjoy out-of-work activities that made his name synonymous with American leisure. A champion of smart-casual, every rake who both appreciates his history and knows how to enjoy the present should have some Ralph Lauren staples in his wardrobe.