Serica

Serica is a rakish watch brand set up by a group of friends that includes Matt Hranek, author of A Man & His Watch and founder of the WM Brown Project. The friends decided to produce a new watch based on the famed W.W.W. (Wrist Watch Waterproof) military design in order to fill a hole in the market for a modern, affordable, and water-resistant watch with genuine elegance.

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