Bell & Ross’ timeless ambition and how it inspired us

From Parisian beginnings to global acclaim, the unfolding saga of Bell & Ross in the realm of high-end horology.

Bell & Ross’ timeless ambition and how it inspired us

Bell & Ross, a beacon in the world of luxury watchmaking since its establishment in 1992, has made an indelible mark with its blend of functionality and elegance. The Franco-Swiss brand, steered by the visionary duo of Bruno Belamich (Bell) and Carlos A. Rosillo (Ross), has crafted watches that are more than mere timekeepers; they are stories of innovation, precision, and adventure.

The story of Bell & Ross is a testament to the power of friendship and shared dreams. Born out of a university project, the company began within the modest walls of a small Parisian apartment. Bruno, the creative mind, and Carlos, the operational strategist, spent hours discussing designs, often using their kitchen table as a makeshift studio. Their early designs, first taking shape on simple napkins, laid the foundation for what would become a globally recognized brand.

Bell & Ross' entrance into the watchmaking industry was marked by significant innovations, particularly with the Space 1 model. Originally issued in 1994 as a reissue of the first automatic chronometer worn in space by German astronaut Reinhart Furrer during the 1983 Spacelab expedition, it showcased the brand's capability to overcome challenges like limited funding and industry skepticism. An achievement that was a testament to the founders' vision and determination, establishing Bell & Ross’ reputation in design and engineering.

In underwater exploration, the brand made a remarkable impact with the Hydro Challenger, known as the Bell & Ross Hydromax 11 100 M. Released in 1997, it set a world record for wristwatch water-resistance at 11,000 meters, demonstrating exceptional performance and reliability in extreme conditions.

The brand's commitment to precision and reliability was further exemplified by the introduction of the Type Demineur (Bomb Disposal Type) in 1996. This watch, designed for bomb disposal units, featured an antimagnetic case, an engineering accomplishment essential for high-stress, life-or-death situations.

The BR series, with its iconic square cases inspired by aircraft cockpit instruments, became a notable part of Bell & Ross collection. The series is well-regarded for its aviation-inspired design and functionality, underlining Bell & Ross commitment to innovation and practicality in challenging environments.

The Rake x Bell & Ross

The collaboration between Bell & Ross and The Rake, along with Revolution, has resulted in an extraordinary series of timepieces, each with its own distinct narrative. Often showcased against the backdrop of Palazzo Gritti in Venice, these watches acquire a profound significance. Within these legendary walls, a palpable fusion of past and present reflects the harmonious blend of traditional craftsmanship and innovative design. Each timepiece embodies the spirit of the Palace, symbolizing enduring beauty, sophistication, history, and tradition. 

The Rake x Bell & Ross Bellytanker Chronograph ‘Vesper’ timepiece is a sartorial tribute, inspired by the iconic Vesper martini. It’s a nod to elegance and sophistication, embodying the spirit of one of the most renowned cocktails in a design that is both classic and contemporary; Revolution x Bell & Ross Chronograph #SpritzoClock is a vibrant celebration of life and camaraderie, a watch inspired by the refreshing Italian Spritz cocktail. Its design captures the essence of social gatherings and joyful moments, reflecting a zest for life in its bright and inviting aesthetic; The Rake x Bell & Ross Chronograph #NegroniTime paid homage to the timeless Negroni cocktail, it’s a symbol of tradition and enduring style. The watch’s design and color palette echo the rich and deep hues of the Negroni, blending horological excellence with a touch of cocktail history; Named after the famed dry lake that has been the site of numerous land speed records, The Rake x Bell & Ross x Revolution Chronograph ‘El Mirage’ channels the spirit of speed and adventure. Its design is a tribute to the daring and the relentless pursuit of pushing boundaries; The Rake x Bell & Ross x Revolution Chronograph ‘Dusty’ is a celebration of vintage aesthetics and the allure of the past. Its design speaks to the patina of time, symbolizing the journey through history and the timeless appeal of classic style.

Today, Bell & Ross continues its trajectory of innovation at its La Chaux de Fonds facility. Each watch represents a culmination of stories of resilience, innovation, and the relentless pursuit of perfection. Transcending the identity of a mere watchmaker,  Bell & Ross represents a saga of human ambition, precision, and courage. From its modest beginnings in a Parisian apartment to its current status as an internationally acclaimed brand, Bell & Ross continues to inspire and captivate watch enthusiasts, adventurers, and style connoisseurs across the globe.