BOSS and Aston Martin Launch Luxury Performance Collection with Fernando Alonso

BOSS has unveiled its first capsule collection with Aston Martin for the Fall/Winter 2024 season, marking a significant milestone in luxury performance wear. The inaugural collection heralds the beginning of a lifestyle partnership between the two iconic brands, seamlessly blending heritage, innovation, and contemporary style.

The future-facing partnership is set to deliver two capsule collections a year, showcasing pieces that are meticulously crafted to meet the demands of both performance and style. Building on their shared passion for racing, the BOSS x Aston Martin collection pays homage to the British carmaker's rich legacy while incorporating BOSS's premium aesthetic. The result is a 24/7 lifestyle wardrobe that exemplifies modern sophistication at its finest.

The collaboration caters to the modern consumer's desire for luxury performance, expertly combining quality clothing with high-performance materials. Attention to detail is evident throughout the collection, with elements reflecting interior touches from Aston Martin's models, such as the iconic quilted leather seats. Garment details like zip pullers, cord ends, and snap buttons take inspiration from finishes on their high-performance vehicles. A unique cord adjuster, inspired by the sophisticated aluminum oil filler cap from Aston Martin's Q bespoke service, adds an extra touch of luxury.

The collection also incorporates lightweight, high-performance materials prevalent in sportscar design, including carbon fiber taped seams, enhancing the performance aspect of BOSS's style.

World-renowned Aston Martin Aramco Formula One® Team driver and BOSS brand ambassador Fernando Alonso brings the collection to life as the face of the campaign. Alonso personifies the BOSS brand's foundational platform "Be Your Own BOSS" and embodies the spirit of both brands: dynamic and effortlessly stylish.

"I'm proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection," said Alonso. "Both BOSS and Aston Martin stand for commitment, innovation, performance - and iconic style. I can't wait for fans to experience the energy that both brands have brought to this collaboration."

The collection features tailored pieces crafted from luxurious, high-performance fabrics such as superfine merino-wool jersey and a durable carbon-fiber and cotton denim blend. Key outerwear styles complement the range, delivering sophistication and functionality. Presented in a smart color palette of white, pale grey, opal green, and dark mink, this menswear collection exudes innovation, impeccable BOSS aesthetics, and elegant design elements inspired by the iconic British carmaker.

 The BOSS x Aston Martin collection is available on boss.com, in stores, and through wholsale partners.