Pocket Guide: Andreas Weinas

Manolo Sweden's Executive Editor Andreas Weinas is an ambassador for classic style and finding quality in unexpected places.
Pocket Guide: Andreas Weinas
The Executive Editor of Manolo Sweden, Andreas Weinas looks a little like Scandinavia’s answer to Paul Newman; a vogueish Viking with an irresistibly photogenic sense of style. Somewhat poetically, ‘Andreas’ literally means ‘strong and masculine’, but it’s a modern kind of masculinity he represents; well-groomed, beautifully turned out, but emphatically not effete. And surprisingly, if you ask him, a “late developer” when it comes to style. Latecomer maybe, but his popularity on style blogs and ‘best-dressed’ lists has seen his name appear in everything from Pitti Uomo edits to The Rake Japan’s ‘Most Rakish Men of the Year’ countdown, and his Instagram account is enough to inspire one to go out and buy an entire wardrobe in browns and blues. “I prefer soft tailoring with classic proportions and clean lines,” he explains. “In general, I prefer Neapolitan and Florentine tailoring; for a casual sports coat, the lightness of Neapolitan tailoring is hard to beat while the masculine silhouette of Florence is wonderful for a darker suit.” Weinas’ interest and professional experience in menswear has resulted in long-standing relationships with brands like Japan’s Ring Jacket, Sweden’s Shirtonomy and Korea’s B&Tailor - “The Park family have a great sense of style and my polo coat from them is probably the best bespoke piece I own,” he says. A natural intuition and his presence online has allowed him to keep his finger on the ever-quickening pulse of menswear, so we decided to meet him in his homeland during Stockholm Fashion Week to let his clothes do the talking.
Andreas wore this linen Drake's tie for his wedding, but since it’s such a versatile colour, he’s made use of it on more than one occasion. “I tend to reserve it for white shirts and the summer season. I’m a huge tie guy – I probably own around 100.”
“These are a wholecut loafer in dark brown suede with metal toe tips and a personal monogram on the sole, from Carmina’s made-to-order selection. They are very versatile so I wear them a lot during spring and summer.”
Working in the digital industry, having his laptop on him at all times is essential for Manolo’s Editor. “I discovered Bennett Winch a few seasons ago and met them at Pitti Uomo earlier this year. I love to meet small brands that actually bring something new to the market, and they have a great aesthetic.”
Prioritising fit and style over exclusive fabrics or handmade production, Andreas is refreshingly unpretentious when it comes to the basics. “This shirt is from Shirtonomy, which focuses on MTM shirts at a very reasonable price. I particularly like the shape of their high spread collar.”
“I used to wear a pocket square more often – and in more vibrant colours,” Andreas reflects. “The last couple of years I’ve preferred something more understated – a white linen hanky like this one from Simonnot Godard does the job.”
Besides menswear, Andreas’ biggest passion is watches; he’s been a collector for almost a decade, and is the Watch Editor of King magazine. “This Audemars Piguet Royal Oak 15202st is the modern take on the classic Gerald Genta design from 1972 and is probably my favourite modern watch. I think it’s one of the greatest designs in watch history.”
In line with Andreas’ clean-cut aesthetic, he keeps jewellery to a minimum with a simple silver bangle. “This is a gift from my friend Jacob, who is the co-founder of the Swedish brand All Blues. I’ve been wearing it pretty much every day for a few years now and, aside from watches, it’s the only jewellery I wear.”
Most often seen in bespoke or made-to-measure, Andreas has high expectations of his tailoring. “I was surprised when I found this RTW suit from Ring Jacket. It’s made in a heavy Irish linen from Spence Bryson which has a great drape. With full canvas, longer length, a fuller cut through the chest and a high armhole, it fits me better than some of my MTM suits.”