Ralph Lauren Fragrances Unveils Lando Norris as New Face of Polo Red
Lando Norris embodies speed and ambition in Ralph Lauren's bold new Polo Red campaign.
Ralph Lauren Fragrances opens a new chapter for Polo Red, its bestselling fragrance that embodies speed and adrenaline. The brand introduces a captivating worldwide advertising campaign that embraces the thrill of racing, featuring globally renowned Formula 1 driver Lando Norris.
Inspired by Norris' electrifying style and passion for speed, the campaign is as bold as the Polo Red scent itself. Shot at Circuito de Navarra, one of Spain's premier motor racing facilities, the campaign perfectly captures the essence of the open road.
It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race. Polo Red feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it's time to go.
The modernised Polo Red campaign further cements Polo's identity within the world of sports with a world-class athlete at the helm, unlocking a new dream for Ralph Lauren Fragrances. Norris’ relentless drive, unwavering focus and fearless ambition are the embodiment of the Polo spirit and what it means to Design Your Dreams.
Drawing inspiration from Ralph Lauren's personal car collection, the Polo Red bottle features a striking racing red color, complemented by matte black accents and sleek curves.
