Savile Row Gears Up for Third Annual Concours Celebrating Automotive and Sartorial Craft

The historic Savile Row in the heart of London's Mayfair district is preparing for the third instalment of the highly anticipated Concours on Savile Row. Scheduled for May 22nd and 23rd, 2024, this free two-day extravaganza promises to be an unparalleled celebration of bespoke craftsmanship, artfully blending the worlds of luxury tailoring and exceptional automobiles.

The prestigious tailoring establishments that have made Savile Row a global benchmark for sartorial excellence will be pulling out all the stops. Innovative partnerships between renowned tailors and leading car manufacturers will highlight the exceptional craftsmanship that unites these two industries. Visitors can expect a host of free panel talks and events taking place at the tailoring houses on Savile Row and the Royal Academy of Arts.

Also, they will be treated to an awe-inspiring display of rare, vintage, and cutting-edge vehicles. Confirmed partnerships include sartorial heavyweights like Gieves & Hawkes joining forces with Everrati, renowned for its electric vehicle conversions of classic cars. The dapper duo of Cad & The Dandy will team up with the coachbuilding artisans of Touring Superleggera, while cloth merchant Holland & Sherry takes a quirky turn by collaborating with Austin Pedal Cars on an exclusive mini automobile with custom interior fabrics.

The event isn't just about the metal and horsepower on display. Attendees will have the unique opportunity to go behind the scenes of these hallowed tailoring houses and witness the centuries-old techniques that have made Savile Row renowned worldwide. Huntsman and Hagerty will present a never-before-seen exhibition from the private collection of the late Rolling Stones drummer Charlie Watts, featuring his Huntsman tailoring, his 1937 Lagonda LG45 Rapide, and a panel discussion celebrating his passions for bespoke tailoring and classic cars.

Highlights are sure to also include Norton & Sons' presentation of the Jaguar XK120 christened "PPE101," a vehicle with deep ties to the tailor's own history that has been prepared for the gruelling Mille Miglia race in 2024. Gieves & Hawkes will display the fuselage of Spitfire PR.IV AA810. Bennett Winch's presentation will feature David Gandy's Jaguar X120, and J.P. Hackett will offer a Formula E simulator and whiskey tasting with Jenson Button's Whisky brand, Coachbuilt. The unveiling and first public appearance of the CALLUM Skye by CALLUM in partnership with Edward Sexton is planned. Exciting car displays such as the Touring Superleggera Arese, Lotus Evija, Everrati's Porsche 964, Audi Q8 E-tron, and a selection of some of the finest cars from private collections, including a Ferrari 500 TR Spider, MG No. 1, Koenigsegg 2024 Jesko, and Ferrari 250 SWB California, will be showcased.

In addition to the exhibitions within the tailor shops, Savile Row itself will become an open-air stage for a series of free talks and interviews featuring celebrities, renowned designers, industry experts, and master tailors. Two-panel discussions at the prestigious Royal Academy of Arts will dive deeper into the crossroads of automotive and fashion design. A photography exhibit by Lara Platman at The Service café will provide an artistic perspective.

With stunning vehicles from marques like Ferrari and Koenigsegg slated to appear alongside visionary designs and centuries-old skills, Concours on Savile Row promises to be a tour de force where the artistry of the automotive and tailoring realms intersect. Thanks to support from Westminster City Council, The Pollen Estate, and sponsors like EFG Private Bank and Hagerty, this one-of-a-kind event is sure to be a highlight on London's calendar for anyone who appreciates true craftsmanship.