The Rake x Vitale Barberis Canonico at Pitti Uomo 93

Some of the most renowned names in menswear converged in Florence for the launch of The Rake and Vitale Barberis Canonico's new capsule collection.
The Rake x Vitale Barberis Canonico at Pitti Uomo 93
This week The Rake, in partnership with Vitale Barberis Canonico, launched The Flâneur Collection at the majestic La Loggia overlooking the city of Florence. Coinciding with Pitti Uomo 93, the crowd included some of menswear's finest tailors, producers and personalities, who were served custom Patrón Tequila cocktails while mingling and viewing the new capsule collection. Using the famed Italian mill's original flannel, the range consists of a coat by Grenfell, two-piece suit by Orazio Luciano, backpack by Frank Clegg and cap by Lock & Co. Hatters.
Editor-in-chief of men’s style website, Parisian Gentleman, Hugo Jacomet and British tailor Edward Sexton.
Lino Ieluzzi (left), owner of the Milanese haberdashery Al Bazar, and Niccolo Cesari.
The VBC x The Rake collection on display at La Loggia in Florence.
Karl-Edwin Guerre and Jonathan Edwards.
Camoshita's Yasuto Kamoshita and Hun Lee.
New & Lingwood's Simon Maloney.
Tailors Edward Sexton, Lorenzo Cifonelli and Antonio Panico.
The VBC x Grenfell coat, exclusive to The Rake Atelier.
The VBC x Frank Clegg backpack, exclusive to The Rake Atelier.
Antonio Liverano (right).
Valentino Ricci (right).
The Rake, VBC, Pitti Uomo 2018
Patrón created four cocktails for the occasion.
International Marketing Director for Patrón Spirits Company Matthew Sykes and Joy Barker (middle) with guests.
Great grandson of cobbler Ludwig Reiter, Till Reiter, with his two daughters.
VBC’s Communications Director, Simone Ubertino Rosso (far left) with guests.
Inside La Loggia, which overlooks the city of Florence.
The Rake, VBC, Pitti Uomo 2018
From left to right: Sergio Barbanera, Danilo Cipri, Wei Koh and Sebastiano Barbanera.
The Rake, VBC, Pitti Uomo 2018 Antonio Panico and Antonio Liverano (middle) with guests. With thanks to Vitale Barberis Canonico, Patron, La Loggia and Federico Slanzi Agency.