The Top Men's Denim Brands Leading the Eco-Friendly Revolution

From innovative recycling methods to ethical production practices, discover the cutting-edge men's denim brands that are blending style with sustainability.

The Top Men's Denim Brands Leading the Eco-Friendly Revolution

The quest for sustainable clothing options has never been more critical. Denim, a staple in wardrobes worldwide, is undergoing a transformation, led by visionary brands committed to minimizing their ecological footprint without compromising on style or quality. These pioneers are redefining the denim industry, proving that it's possible to be both fashion-forward and eco-conscious. From the innovative recycling methods of Candiani to the ethical production practices of Outerknown, let's delve into the world of sustainable men's denim, where innovation meets tradition, and discover the brands making a difference. 


Barbanera masterfully combines the essence of Americana, classic formalwear, and rock 'n' roll chic. Their denim offerings, such as the "Wild Thing Blue Rinsed Wash Stretch Denim" and "Bandito Blue Medium Wash Slim Fit Selvedge Jeans," are crafted from premium materials including Japanese selvedge denim, showcasing the brand's dedication to quality. With meticulous attention to detail, Barbanera jeans feature traditional chain stitching and signature “Z” back pocket stitching, embodying the brand's unique blend of elegance, rebellion, and timeless appeal. Barbanera's commitment to creating garments that resonate with a spirit of adventure and authenticity makes their denim collection a testament to their vision of merging sartorial precision with a bold, uncompromising aesthetic.


Candiani Denim stands at the forefront of sustainable fabric innovation, deeply rooted in the rich textile heritage of Italy. With a legacy spanning over 80 years, this family-owned operation has revolutionised the denim world by introducing eco-friendly practices that challenge the status quo. Candiani has become synonymous with sustainability through its commitment to reducing environmental impact, utilising regenerated and recycled materials, and pioneering the use of biodegradable stretch denim technologies. Their innovative Refibra technology, which combines recycled cotton with wood pulp from responsibly managed forests, exemplifies their dedication to closing the loop in denim production.


With a commitment to environmental responsibility, Udeshi provides customers with unparalleled customisation and choice. Their jeans are crafted in over thirty denim fabrics, ranging from the signature feather-light six-ounce to the sturdy fourteen-ounce selvedge, all sourced from sustainable materials and processes. Udeshi offers hundreds of cottons and linens, including organic options. By incorporating various sustainable fabrics and materials, Udeshi reduces its ecological footprint while catering to a spectrum of preferences. Furthermore, the brand offers a selection of different wash options that utilize eco-friendly techniques, minimising water usage and chemical exposure. Whether customers opt for ready-to-wear options or seek a more personalized fit, Udeshi accommodates various preferences with options for made-to-order, made-to-measure, and bespoke jeans.


Manteco, another trailblazer in the textile industry, has been redefining the standards for sustainable fashion with its meticulous focus on recycling and the circular economy. Based in Italy, Manteco takes pride in its "MWool," a recycled wool fabric that embodies the company's commitment to luxury that doesn't compromise on environmental responsibility. By breathing new life into pre-consumer wool waste, Manteco showcases how traditional materials can be transformed through innovation, ensuring that sustainability and high-quality textiles go hand in hand. Their process not only conserves natural resources but also reduces energy consumption, making Manteco a paragon of eco-conscious textile manufacturing.

Blackhorse Lane

Blackhorse Lane Ateliers, nestled in the heart of London, is more than just a denim manufacturer; it's a community-centric workshop that champions the art of craftsmanship and sustainable living. This brand is distinguished by its commitment to ethical production, utilizing organic and recycled materials to craft jeans that are not only durable but also environmentally responsible. Blackhorse Lane takes pride in its transparent supply chain and the promotion of local manufacturing, offering workshops and communal dining experiences that connect the consumer with the maker. Their dedication to quality and sustainability makes each pair of jeans a testament to the brand's ethos of conscientious living.


Outerknown, co-founded by world-renowned surfer Kelly Slater, embodies the spirit of adventure while steadfastly committing to environmental stewardship. The brand's approach to denim focuses on sustainability at every step, from sourcing organic and recycled materials to implementing fair labor practices across its supply chain. Outerknown's S.E.A. Jeans are a hallmark of their sustainable denim line, offering a lifetime guarantee that speaks to their quality and durability. This pioneering initiative not only reduces waste but also emphasizes the brand's belief in creating clothes meant to last, aligning perfectly with the conscious consumer's values.


Everlane has emerged as a beacon of transparency in the fashion industry, setting new standards for ethical production and sustainability. Their denim line is produced in some of the world's most environmentally responsible factories, where innovative techniques significantly reduce water usage and eliminate harmful chemicals. Everlane's commitment to revealing the true cost and manufacturing process behind each garment allows consumers to make informed choices, fostering a culture of accountability and respect for the people and the planet. By prioritising quality and sustainability, Everlane challenges the fast-fashion model, advocating for a wardrobe built on principles of longevity and minimal environmental impact.


Levi's, the iconic American denim brand, has taken significant strides toward sustainability, recognizing its responsibility as a leader in the industry. Their Water<Less technology revolutionizes the way denim is finished, saving millions of liters of water and setting a new precedent for resource conservation in fashion. Levi's also champions the use of recycled materials and has committed to reducing its carbon footprint, with ambitious goals to make its operations more sustainable. The brand's dedication to innovation and sustainability ensures that each pair of Levi's jeans not only carries a legacy of quality but also a commitment to the planet.


DL1961 is a family-owned brand that has made waves with its eco-friendly approach to denim manufacturing. Their vertically integrated factory controls every aspect of production, from raw fiber to finished garment, ensuring a minimal environmental footprint. DL1961 utilizes environmentally safe materials and dyes, along with a water recycling plant that treats and reuses 98% of the water used in the manufacturing process. Their innovative use of biodegradable and recycled materials underscores DL1961's commitment to sustainable fashion, offering consumers high-quality denim that's both stylish and kind to the environment.


Unspun is at the cutting edge of the denim industry with its revolutionary approach to sustainability and customization. By offering made-to-order jeans, Unspun eliminates inventory waste and ensures a perfect fit for every customer, significantly reducing the environmental impact associated with traditional denim production. Their integration of 3D weaving technology and commitment to using sustainable materials represent a bold step forward in reducing the carbon footprint of clothing. Unspun's mission to weave technology with sustainability exemplifies the future of fashion, where waste is minimized, and garments are personalized for the individual.


Asket has carved out a niche for itself in the fashion world with its commitment to timeless, quality garments that defy the fast-fashion cycle. Their transparency model allows customers to trace the journey of every item, from raw material to final product, highlighting the environmental impact of their choices. By focusing on creating garments that last and encouraging consumers to buy less but better, Asket promotes a more sustainable approach to fashion. Their investment in durable materials and classic designs ensures that each piece is a long-term addition to wardrobes, embodying the brand's philosophy of mindful consumption and respect for the resources of our planet.