Combining pieces of exceptional quality, but letting go of the
almost pathological reverence for the product and focusing on
creating an image that is more harmonious, more expressive of my
personal quirks, and generally making bespoke tailoring a little
less stuffy has become the goal to bring to the Japanese consumer.
I think that Japan has led the way in promoting the culture around
bespoke clothing and a refined and considered wardrobe more than
anywhere else for someone of my era. The select shops I would
window gaze at 19 years ago are those that provide the foundational
pieces for a client to learn to express himself in clothing. Be it
a perfectly tailored jacket, handmade shoes or the perfect jeans
and leather jacket, the categories are always properly defined and
How would you describe the Bryceland's
Applying a very un-Japanese approach to fit, while staying
within the framework of providing an exceptional product that
fulfils the needs of a man's wardrobe, is essentially the starting
point for Bryceland's. A fat Australian's interpretation of
British, Continental and American clothing, presented with an
attempt to match the Japanese refinement of retail presentation!
Menswear, at its essence, should be an exercise in presenting your
own voice as honestly and authentically as you can. To that end,
visible branding is something I avoid, as I feel it promotes the
product above the consumer, and the man is always more important
than the clothes. The ultimate goal for Bryceland's is to
provide products that help our customers really express themselves
as they want to be seen. The garments we create, sometimes very
standard and classic, sometimes idiosyncratic and confronting, all
should aid in looking like they belong to the wearer rather than
the wearer being costumed in our brand. The brand and the designer
are ultimately inconsequential, and I hope every garment we create
looks noticeably different from one man to the next.
I think to stipulate hard and fast rules around how things
should fit, or how they should look, is a trope that leads many men
to dress in costume rather than honestly representing themselves.
The beauty of great dressing is how we all interpret it
differently. It's better that someone disagrees with your choices
in fit, colour, fabrication, but gets a true sense of your
character, rather than being a perfect clone of the
What do you consider when putting a look
The first place to start in dressing, I think, is to know your
audience and understand what is appropriate for the occasion. The
most beautifully tailored suit loses all context at a bbq on the
beach, just as the coolest vintage band tee may be speaking a
little too loud for a formal event. Personally, I still find great
joy in stuff. The beautiful garments I have been afforded
over the years still bring me great joy, and I often begin putting
something together based on incorporating one piece that I am
excited about at that moment. Be it a hat, a pair of shoes, a
leather jacket or the perfect piece of tweed, I find myself waking
up and wanting to wear that piece, and incorporating it into an
outfit both appropriate for the occasion and expressing who I am at
that point in time. It's a challenge I think I often fail at, but
never fail to enjoy.
What's next for Bryceland's?
With Japan and Hong Kong, I have two homes that I love,
communities of exceptionally refined and well-dressed men to serve,
and some of the best producers of garments to collaborate with.
Europe is definitely a place I can see as the next chapter, but I
also feel that to impose ourselves on a market before we are called
for would be a mistake. If the interest is there, and there are men
that would benefit from what we do, I'd be thrilled to find myself
in London. Only time will tell.