Panerai Open New Boutique In New York

The business brains of a brand deliberate over where is on brand for you and where you are on brand for. Amongst these decisions, and subsequent store openings here and there, cases of hubris have been inevitable but not so with the opening of the Panerai store in New York. The new Casa Panerai on Madison Avenue is ambitious, yes, it is the biggest Panerai store in the world, but it’s the kind of ambition that Jean-Marc Pontroué excels at and the fanfare around this opening proves that there is no distinction between the fashion world and the world of haute horlogerie when it comes to providing an are a with prestige and excitement just by adding its name to it. The boutique has been designed by the in-house creative agency, Panerai Studio, and the manufacture have been making their presence felt too, with two new watches launched to accompany this opening, the Radomir Tourbillon Bronzo, and the limited Edition Luminor BiTempo New York Edition.  Not only that, this opening is a confidence vote in America. There have been murmurs of an Il Boum-style recovery in America and with this boutique opening, perhaps this recovery has its most important indicator thus far.