It’s no secret that the blogosphere today is hideously over-saturated with teenage girls doing make-up tutorials and Gwyneth Paltrow explaining how to make hot water and lemon, so it is a testimony to Mr David Evans that his menswear blog, Grey Fox, has sky-rocketed to success, going from strength to strength without a backward glance at the competition. Appealing to gentlemen over the age of 40 with a certain interest in style and grooming, he’s the first to admit it was all a bit of a happy accident. “After I was a lawyer, and then a teacher, I wanted to do some writing. A man of a certain age has this problem of how to dress, where to buy clothes, and no one ever addresses that – apart from The Rake of course – so I wanted to explore that. I did it for a few months, and realised I’d moved into something no one else is doing. Our demographic is huge, it’s affluent, so if I can get them out there and get them buying nice clothes then I’ve achieved something.” Blogging is not always as easy as it seems, but David’s motivation comes from his readers – “the personal responses are so interesting, and that’s what keeps me going. It means a lot to me when people say ‘Until I discovered Grey Fox, I had no idea about this, and didn’t know that…’ It’s very gratifying.”
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