The history of The Negroni

To commemorate the launch of The Rake Tailored Beverages, we delve into the slightly hazy history of the orange-hued cocktail.
Negronis-a-plenty at The Rake’s Pitti Uomo event, Florence, 2018

A zeitgeist defining cocktail, which has a history spanning a dash over 100 years, the Negroni is experiencing a dramatic resurgence. Since its fateful inception, this slightly bitter concoction – made of equal parts Campari, sweet vermouth and gin has gone from relative obscurity to replacing the ink of other noteworthy drinks on menus worldwide. There is also no other cocktail that embodies the spirit of The Rake magazine, quite like the Negroni.


Freddie Anderson


December 2021


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